Step 3- Love it

Day 5- 20
Good morning, dear reader!
So, we have applied for HSBC Business bank account and now we are starting to do real business. As a Managing Director I had to organize the whole process and decided to start with a brand image.
Grocemania was created in order to help people and make their life easier. That is why, we came up with idea of being as much simple and bright as it is possible. Just in 10 minutes I found a designer to create logo for us. We have all been excited as it will determine our future recognition. However, as soon as she showed us the work she has done we all have been completely impressed.
Grocemania | https://grocemania.co.uk/ | On-Demand Grocery Delivery London

Grocemania | https://grocemania.co.uk/ | On-Demand Grocery Delivery London

We tried to make our logo expressing the positive and friendly brand because of white background. . The brand which is also environmental friendly with use of green color in shape of a leaf which relaxes the eyes. The font we used was also created by our designer what gave us a bit more style and personality to our brand. To support our environment position, we have thought of showing to customers that we actually care, and our Marketing Director offered to use paper bags instead of normal. We all liked that idea but I decided to add a white sticker with logo to style and fulfil our brand image.
Grocemania | https://grocemania.co.uk/ | On-Demand Grocery Delivery London

Grocemania | https://grocemania.co.uk/ | On-Demand Grocery Delivery London

That is all for today’s’ «Think it. Love it. Do it» and thank you for reading! The upcoming blogs will be divided into Marketing, Finance and personal sections and will be uploaded later today;)
Sincerely yours,
Askar Bulegenov
Grocemania | https://grocemania.co.uk/ | On-Demand Grocery Delivery London
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Step 2- Do it

Day 3-4

I was always a very business inclined person as my father is a successful businessman in Kazakhstan and my very favourite example. As my life coach he always told me that real businessman should do everything the same moment he/she gets the task. So, I decided to be the one who drives the process and called everyone for an extra-meeting.  After we have done over surveys on the streets of Kingston, we needed to prepare a business plan, make a strong marketing and branding preparation and much more. Fortunately, we had a meeting with our lovely mentor the same day when we introduced our plan to her. She was impressed and we started clearing the objectives of our business with support of SWOT analysis.

The preparation started with submitting our company to Young Enterprise and applying to real business account.

Grocemania | https://grocemania.co.uk/ | On-Demand Grocery Delivery London

Grocemania | https://grocemania.co.uk/ | On-Demand Grocery Delivery London

HSBC Account

Grocemania | https://grocemania.co.uk/ | On-Demand Grocery Delivery London

Grocemania | https://grocemania.co.uk/ | On-Demand Grocery Delivery London

Young Enterprise has also provided us with help of creating a real business account under the name of a branch of Y.E. They have also provided us with 80 pounds overdraft possibility but with limitation of getting the VAT back. That was stated in the agreement and as you know businesses in the UK have the possibility to claim their VAT back. That is why I always say you should read everything before the signing.

However, our trip to HSBC has given a great impression on me. We have been forwarded to a business department of HSBC bank which I have never visited before. We have signed the contract with financial director and submitted it to a lady. It was great impression as first time I was considered as a real entrepreneur.

Grocemania | https://grocemania.co.uk/ | On-Demand Grocery Delivery London

Grocemania | https://grocemania.co.uk/ | On-Demand Grocery Delivery London

Grocemania | https://grocemania.co.uk/ | On-Demand Grocery Delivery London

 

Step 1- Think it

For every entrepreneur it is very important to create a really good idea, the idea which will help to outstand in a future competition.

It is also important of course to make a business plan, market research and all the calculations but how can you start without your ground, without your idea. So, as I have said before we have been brainstorming possible products and services for our start-up for weeks. We came up with enormous amount of ideas like electric bicycles, underfloor heating and much more. As a part of our programme VISA company was kindly agreed to run a professional training with us.

However, it did not help. Until one very hard and long working day. I was completely out of power and really wished about nuts with bananas after the gym session. I asked my friend to bring me them from «TESCO» but unfortunately he forgot. Afterwards, I just thought how nice it would be if there was an on-line supermarket with an INSTANT delivery. And that is how it started.

Day 1 and 2

After I got an idea about Grocemania I just couldn’t stop thinking about it. It was some kind of inspiration. Suddenly, everything I have studied at University and Foundation started coming to my head. The night was sleepless.

Next morning I met our group and told them everything what I thought about. After my hour speech everyone was really impressed and liked the idea. As a part of our programme and of course we have studied it all, we decided to make the proper market research. Polina and Nikita started preparing surveys, while me and Jun where researching about the market. And here is some of the facts about it:

  • Instant online supermarket is a niche market in the UK with only 1 player, however with limitations
  • The only player is «Ocado» with annual revenue over 971m GBP, however the minimum order for INSTANT delivery is 80 pounds (due to its’ large size and location of they storages)
  • The «SPUD» is an American prototype of our idea was created in 2013 and in 2 years has expanded to 6 cities in biggest states of US. With first investments of over 250,000$ they have managed to achieve revenue level of over 200m $ a year in 2015
  • After a number of Surveys we have found that 82% of customers asked, states that they would like to use such service

As you understand, second day we have spent on doing our surveys and meeting new people. It was a very good experience as we have heard real people opinions and suggestions.

Grocemania | https://grocemania.co.uk/ | On-Demand Grocery Delivery London

Grocemania | https://grocemania.co.uk/ | On-Demand Grocery Delivery London

 

Grocemania | https://grocemania.co.uk/ | On-Demand Grocery Delivery London